Blimey! Save on Australian Brands through the Blue Light Card

We wanted to shine a light on some of the top Australian brands you need to know and support in 2023. We’re excited to feature some of the best home-grown brands that we’re proud to call Australian.  

Speedo

Speedo is one of the world’s leading swimwear brands and although born from humble beginnings, it is now trusted by Olympians across the world for optimal performance.  Founded in 1914 by Alexander MacRae in Bondi, Australia, Speedo is dedicated to the passion about life in and around the water, an incredibly iconic aspect of Australian culture. 

Just like ‘band-aid’ or ‘esky’, the brand has become so synonymous with swimming trunks that Australians commonly refer to their swimmers as their ‘speedos’. What can often be surprising is that the arrow-shaped element featured in their logo is actually a boomerang and was designed to pay homage to their Australian roots.  

Save on Speedo and get Aussie summer ready.

The Iconic 

The Iconic is one of Australia’s leading online fashion retailers and has been helping Australians look their best since 2011. What began as a company focused on fashion eCommerce, quickly transformed into a one stop shop to access thousands of international and local brands across a number of different verticals including beauty, home, toys and more.  

What has really set The Iconic apart from their competitors is their dedication to customer service. They transformed the industry by offering such efficient shipping times that customers could purchase a product in the morning and be wearing it to go out by 5pm. What’s more, they redefined the concept of returns by offering a shipping bag that could be turned inside out and sent straight back.  

Save on The Iconic and look your best. 

The Good Guys 

When The Good Guys was born in 1952 in Essendon, Victoria by the Muir family, the philosophy was simple, to delight customers and ‘do good’. Since this time, The Good Guys has transformed into a household name, becoming Australia’s preeminent discount retailer for home electronics and appliances. 

The Good Guys’ customer-centric approach is best embodied throughout their ongoing commitment to offering the best prices and discounts on international brands and has set the standard for customer satisfaction in Australia.  

Get tech ready for 2023 and save on The Good Guys.  

Strandbags 

Strandbags first opened its doors in Australia in 1927 and have transformed into one of the biggest travel and bag retailer destinations in the country. Throughout its journey over the past almost 100 years, Strandbags has been able to evolve but retain one of its signature attributes, a celebration of its rich Australian heritage.  

Today, Strandbags has over 300 stores located across Australia and New Zealand as well as an online store, and features leading design brands and their own range of handbags, backpacks, wallets, luggage and accessories to cater for everyone.  

Save on your next bag with Strand Bags.  

To view more of our Australian brand offers and exclusive discounts, check out our Aussie brands love selection here.